One for Justice
One for Justice is a new coalition of philanthropists, foundations, entrepreneurs, and industry leaders, committed to reimagining America’s justice system. This community brings together people with different expertise and interests. What connects them is their shared generosity, curiosity and vision. We are a community for those courageous enough to build a different world.
Team
Josh Decker
KT Estep
Bob Krcmarevic
Deliverables
Brand Identity
Web Development
A trailblazing coalition committed to reimagining the criminal justice system.
CHALLENGE
One for Justice came to us with a powerful mission—bring together donors, celebrities, and reform advocates to end mass incarceration. The brand needed to inspire confidence, embody grassroots energy, and appeal to a wide audience. Every interaction had to show donors that their contributions were impactful, safe, and being used in the most effective way possible. Beyond just looking the part, the brand had to function seamlessly across conferences, summits, swag, and even serve as an event management tool for a diverse set of nationwide events. These events include a variety of types from 100+ person summits to dinners in private residences to prison visits.
A powerful brand to bring together a powerful group of people
IMPACT
The One for Justice brand now lives seamlessly across multiple platforms—its website, events, merchandise, and conferences all carry the same cohesive and inspiring energy. The event management tools allow for smooth coordination of high-profile gatherings and prison visits, while the summit has become a powerful yearly ritual that unites leaders in justice reform. The brand’s credibility, energy, and ability to inspire have significantly increased engagement and contributions, making every donor feel like a vital part of the movement.
The result? One for Justice has become a driving force in the fight to end mass incarceration—one that people trust, believe in, and want to be part of.
